Ever since the beginning, technology has been changing the face of the world in several exotic ways. However in the last decade, the Educational Sector is one of the areas that have been affected the most by the fast-paced technology advancements. By mixing technology with education, a new term was coined – DIGITAL EDUCATION.
Digital Education aims at providing a new approach to make education accessible to everyone. Irrespective of the demographic constraints or financial hardships, this approach lets students, even from the remotest areas of the country, to be able to study from the best quality learning resources. This trend of digital education is becoming the new favourite among students because of the unlimited opportunities it provides for them to customise their study routine as per their own comfort. Students can now–
- Study from home, comfortably
- Pay more attention and learn fast
- Learn at a self-paced rate
- Have better communication with their teachers/mentors
This advent of Digital Learning in the Education sector is not only encouraged by students and parents, but also by several business firms that have been investing in the Digital Education Market. This market is said to be one of the biggest potential markets in India. According to a survey by KPMG & Google (May, 2017), India’s digital education market is set to grow to 1.96 billion by the year 2021 with a record of 9.6 million active users.
Most of the schools, colleges and coaching centres have already switched to the digital learning methods. Rather than using the traditional way of teaching, the teachers have started using Pen-Drives and online modules to teach students. Let’s have a look at how these Pen-drive courses have the potential to change the overlook of the education system-
- Extended Customer Reach:
The teachers and institutions can now reach out to students in any corner of the country, thus allowing them to increase their customer reach multifold.
- Secure Software:
The content of the pen-drives are secured using the best encryption techniques, preventing the notes and other learning material from falling into hands of a third party vendor or getting copied through an unauthorized source.
- Better Advertising & Customisation:
The software can be easily customised as per the requirement of the teachers, providing a better way to advertise their courses or institutions among students all around the country.
- User-friendly platform:
There are easy-to-use admin panels that help teachers design course structures or periodic tests for students.
This era of Digital Education is advancing rapidly at an exponential rate. With so many institutions and teachers having switched their primary teaching approach to ‘Digital Learning’ and multiple business firms willing to invest in this sector, we can say that this decade will see Digital Education Market as the most trending and profitable sector in the business world.